Lady Gaga to put her style, music into Zynga’s FarmVille game with GagaVille


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Lady Gaga and Zynga are looking to bring some monsters to the world of FarmVille.

On May 17, the Facebook game FarmVille will add a new playable world called GagaVille that will allow players to listen to new songs from Gaga’s album ‘Born This Way,’ which debuts May 23.

More than 12 million people play FarmVille each day, making it Facebook’s most popular game. The deal may attract Gaga’s fanbase, which she calls her ‘little monsters.’


Alex Pham has more details on the Gaga game on our sister blog Company Town.

From Pham’s report:

The deal calls for Zynga to create GagaVille, a virtual version of ‘The Simple Life,’ a reality show that once featured socialites Paris Hilton and Nicole Richie on a dairy farm. Unlike Hilton and Richie, however, Gaga will not have to get her nails dirty. The GagaVille farm, which players of FarmVille will be able to visit starting May 17, will be run by Zynga’s developers. The San Francisco company, whose social games are played by about 250 million people a day, promised that GagaVille will be decked out in the quirky singer’s signature regalia. ‘Think crystals, unicorns and sheep on motorcycles,’ Zynga said in a press release Tuesday. Fans also will be able to stream songs from ‘Born This Way,’ set to debut May 23, after they complete certain tasks in the game. In addition, those who buy a $25 gift card at Best Buy stores to play Zynga’s games will be able to download the album for free.

The team-up between Gaga and Zynga isn’t the first. In March, after a historic earthquake and tsunami struck Japan, Gaga donated $1.5 million to Zynga’s Japanese relief efforts, which totaled more than $3 million.

Zynga has used its games to promote other musicians, including Dr. Dre, as well as movies such as ‘Rango’ and ‘The Green Hornet,’ Pham reported. For the rest of Pham’s report, read her Company Town post, Zynga to launch virtual farm with Lady Gaga.


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-- Nathan Olivarez-Giles