Twitter has bought TweetDeck -- it’s official
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Twitter has bought TweetDeck, the two companies officially announced Wednesday after more than a month of speculation.
‘We’ve grown from one team member and a single user, to a team of 15 and a user-base of millions. The reason for this growth is simple -- our unwavering focus on providing high-quality tools and services for the Twitter-centric power-user.’
Twitter’s mainstream users are taken care of with Twitter.com and Twitter’s official mobile apps, Dodsworth said. ‘By becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs ‘more power,’’ he said.
Dick Costolo, Twitter’s chief executive, wrote in a post on the San Francisco-based company’s blog that buying TweetDeck is ‘an important step forward for us.’
‘TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about,’ Costolo said. ‘In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.
‘TweetDeck is a great example of a third-party developer that designed tools for the incredibly important audience of Twitter power-users and, in turn, created value for the network as a whole.’
Neither Costolo or Dodsworth said how much Twitter paid to buy TweetDeck and that ‘value for the network,’ but previous reports over the last month have said the deal was rumored to be worth about $40 million to $50 million.
Costolo said that there is ‘significant opportunity’ for app developers whose work creates a more engaged user base for Twitter, as TweetDeck has.
But while the popular micro-blogging service is taking over TweetDeck, the power-user app maker won’t be moving to the San Francisco Bay Area anytime soon, Dodsworth said.
‘Change may well be inevitable, but we remain the same team, staying in London, with the same focus and products, and now with the support and resources to allow us to grow and take on even bigger challenges,’ he said.
-- Nathan Olivarez-Giles