Google’s +1 Button rolls out to retailers, news sites, Web publishers
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Google’s +1 Button is now making its way to the Websites of retailers, news organizations and Google-owned sites such as YouTube, Blogger and the Android Market.
Individuals who publish websites or blogs of their own can use the +1 Button, too.
‘The code is available for anyone to implement,’ said Jim Prosser, a Google spokesman, via email.
The wider roll out of the +1 Button marks Google’s first attempt at getting its social-sharing button spread across the Web. Announced in March as a challenger to Facebook’s Like Button, the +1 Button would previously only show up in Google search results.
The +1 Button shows up beside a link when a the person using Google search is logged into their Google account, and tells a user how many people have given that link a ‘+1’ seal of approval and it will rank results based on what has been given a ‘+1’ by a user’s Google contacts.
‘With a single click you can recommend that raincoat, news article or favorite sci-fi movie to friends, contacts and the rest of the world,’ said Evan Gilbert, a software engineer who worked on the button, in a blog post. ‘The next time your connections search, they could see your +1’s directly in their search results, helping them find your recommendations when they’re most useful.’
The Mountain View tech giant has partnered with news organizations such as Bloomberg, Reuters, Washington Post, Huffington Post, Mashable and TechCrunch; retailers such as Best Buy and Nordstrom; and other sites like Rotten Tomatoes, to implement the +1 Button on their respective sites over the next few days.
The +1 Button will also be showing up on just about all of Google’s sites, too, including the Android Market, where the button is already live.
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— Nathan Olivarez-Giles