Report: More U.S. adults own e-readers than tablets


This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

More adults in the U.S. own dedicated e-readers than tablet computers, according to a new report from the Pew Research Center’s Internet & American Life Project.

The share of adults in the U.S. who own an e-reader doubled to 12% in May, surging from 6% in November, said Kristen Purcell, an associate director for research at the Pew Center.


The jump in e-reader ownership marks the first time that use of devices such as the Amazon Kindle or Barnes & Noble Nook have pushed into double digits since Pew surveys began asking about the reading gadgets in April 2009.

Tablet computers such at Apple’s iPad, Samsung’s Galaxy Tab and Motorola’s Xoom haven’t shown the same level of growth in recent months, Purcell said.

In May, 8% of U.S. adults owned a tablet computer, according to the Pew report.

‘This is roughly the same percentage of adults who reported owning this kind of device in January 2011 (7%), and represents just a 3-percentage-point increase in ownership since November 2010,’ Purcell said in the report. ‘Prior to that, tablet ownership had been climbing relatively quickly.’

About 3% of adults surveyed owned both a dedicated e-reader and a tablet computer, the report said.

The Pew Center conducted its survey of tablet and e-reader ownership from April 26 to May 22, polling 2,277 adults in English and Spanish on land-line and mobile phones.



Amazon: consumers buying more Kindle eBooks than print books

E-book sales triple from a year ago, now the top-selling book format

Maine school district to spend $200,000 on Apple iPads for kindergartners

-- Nathan Olivarez-Giles