Adobe offers 50% off Premiere Pro video editing app for Final Cut Pro, Avid users


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Apple is facing a backlash from some vocal professional video editors who don’t like the massive changes ushered in by its new Final Cut Pro X software, and Adobe is looking to cash in.

On Friday morning, Adobe Systems announced an ‘upgrade program’ for those who’ve purchased any version of Apple’s Final Cut Pro or Avid Media Composer -- the two leading video editing programs -- and are looking to try out Adobe’s Premiere Pro software.


Adobe has even launched a website and series of video tutorials dedicated to explaining why filmmakers, journalists and media creatives should move over to Premiere Pro that proclaims: ‘You’re a pro. Make sure you’re toolset is too.’

To get editors to make the switch, Adobe is offering a 50% discount on its Premiere Pro CS5.5 application and its Creative Suite CS5.5 Production Premium bundle of apps, which also includes the latest versions of its computer graphics software After Effects, online animation tool Flash Professional and photo and graphic editing mainstay Photoshop, among other apps.

Final Cut Pro X sells for $299.99, which is a huge drop in price from the $1,000 the Final Cut Studio of apps used to cost for previous versions of Apple’s video editor and one of the things supporters of the new software point to as a step forward in the high-cost video editing field.

Adobe’s Premiere Pro CS5.5, as a standalone application, sells for $799, or $399.50 at half price. Creative Suite CS5.5 Production Premium normally sells for $1,699, but with the 50% promotion, Final Cut Pro or Avid users can get the bundle for $849.50.

Avid Media Composer is the most expensive software of the three and sells for between $2,295 and $2,495.

Adobe, based in San Jose, said the 50% offer is set to expire on Sept. 30.

[Updated July 2, 1:21 p.m.: A previous version of this post incorectly said that Adobe’s Creative Suite CS5.5 Production Premium software bundle included Dreamweaver and InDesign. It does not.]



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-- Nathan Olivarez-Giles