Games are the most popular category in smartphone apps, Nielsen says


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Games are the most popular category in mobile apps, followed by weather and then social networking, according to new data from the research firm Nielsen.

Of those who’ve downloaded apps to a smartphone in the last 30 days, 93% of downloaders are willing to pay for gaming apps, Nielsen said in a blog post detailing its new findings.


‘In contrast, only 76 percent of downloaders are willing to pay for news apps,’ the firm said.

Of those who have played game apps in the last 30 days, gamers on iPhones, Windows Phone 7 devices or Android handsets are the most likely to have downloaded the games they played. On the other hand, owners of Blackberry phones or ‘feature phones,’ a.k.a. standard cellphones, more often play games that are pre-loaded on their devices.

‘The average mobile gamer plays an average of 7.8 hours a month,’ Nielsen said. ‘Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month.’

Of those who’ve downloaded apps in the last month, 64% downloaded a gaming app, while 60% downloaded a weather-related app and in third, 56% downloaded a social-networking app, Nielsen reported.

On the low end, only 6% downloaded household or personal care apps and 11% downloaded apps having to do with education, the firm said.


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-- Nathan Olivarez-Giles