Man camps out by London Apple store for latest iPhone


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People get very excited about the release of new Apple products. They drool. They caress and cradle them like newborns. They tweet and post about them nonstop.

Rob Shoesmith is planning to top all that. In what is either a clever gimmick or foolhardy challenge, the 29-year-old has camped outside the Covent Garden Apple store in London to await the arrival of the iPhone 5.


Keep in mind that Apple hasn’t even announced the new iteration of the iPhone yet, or what it will be called, or when it will hit store shelves -- so the man could be sleeping in a tent for months.

Shoesmith, who works in marketing for app developer Medl Mobile, is blogging the experience from his tent and called the wait a ‘marketing and PR experiment.’

He is also seeking sponsors to feed, entertain and keep him washed during the duration. ‘I am camping out on the streets of London for the launch of the iPhone 5,’ he wrote. ‘There is one rule! I can’t spend money on anything I take with me. I’m asking companies to donate products and services to test out whilst I’m here. Can you help?’

Plenty of companies said yes. Skype, Domino’s Pizza, Cadbury, Mountain Dew, Kenneth Cole, Weight Watchers and Gillette have all signed on to send free products or sponsor his stay in some way.

Among the most useful -- and grossest -- contributions? A portable, foldable toilet from British firm Bog in a Bag.



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-- Shan Li