Apple’s iPhone 5: Report says it will be unveiled Oct. 4


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Apple Inc.’s iPhone 5 could be less than two weeks away.

That’s thirteen days, if you prefer to count it that way. Or around 314 hours for you diehards. (Not going to do seconds or milliseconds, guys.)

The long-awaited device is going to be unveiled on Oct. 4, the Tuesday after next, if you believe a report this morning from AllThingsD’s John Paczkowski, which cites anonymous sources. As the report points out, this event is going to be Apple’s the first major release without co-founder Steve Jobs, who has been the face of the company for more than a decade.


Jobs, who resigned in August, has introduced every major Apple product for nearly the last 15 years -- the first iMac in 1998, the first iPod in 2001, and all the way up to the iPad 2 earlier this year.

Apple hasn’t released a new iPhone since June 2010, and many Apple watchers have wondered why the company has taken longer than its usual 11 or 12 months to update the device. Is it political turmoil associated with Jobs’ departure? Problems getting the right parts ready for an updated model? Delays involved with building two versions instead of one? Or all of the above?

The iPhone 5 will officially arrive on the watch of new Apple chief executive Tim Cook, usually credited for building Apple’s broad and well-coordinated global network of parts suppliers and manufacturers. But Cook has the unenviable job of following the stage act of his former boss, the Frank Sinatra of the tech business.


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-- David Sarno