Apple ‘Celebrating Steve’ event video now streaming online


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Apple Inc. celebrated Steve Jobs’ life in a companywide but private event Wednesday, and now video of the tribute is streaming online on Apple’s website.

The video, which runs about 80 minutes in length, starts off with Apple CEO Tim Cook speaking of Steve Jobs’ life and introducing Laurene Powell Jobs, Steve Jobs’ wife, to a crowd of thousands of Apple employees in an outdoor ceremony at Apple’s headquarters in Cupertino.


Huge banners hung from Apple’s buildings featuring photos of Jobs throughout his life.

Cook, in his remarks to the crowd, shared quotes from Jobs, including one in which the leader said, ‘My model for business is the Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business. Great things in business are never done by one person, they’re done by a team of people.’

Cook also said of Jobs, Apple’s co-founder and longtime CEO:

I personally admire Steve not most for what he did or what he said but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day. Steve never followed the herd. He thought deeply about almost everything and was the most unconventional thinker I have ever known. He always did what he thought was right, not what was easy. He never accepted the merely good. He would only accept great -- insanely great.

Cook, who took over as Apple’s CEO when Jobs resigned in August, also noted that Jobs told him that he didn’t want Apple to fall into trying to make decisions based on what he would do once he was gone. Instead, he told Cook: ‘Don’t ask what I would do. Don’t ask what I would want. Just do what’s right.’

Apple’s lead designer Johnathan Ive spoke at the event, as did former U.S. Vice President and Apple board member Al Gore. Singer Norah Jones and the band Coldplay performed at the event.


Apple temporarily shut down its retail stores for a few hours Wednesday to allow company employees to watch live video of the service, allowing for Apple as a whole to take part in remembering its late leader.

Jobs died on Oct. 5 in his Palo Alto home at age 56 of respiratory arrest and a pancreatic tumor.


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-- Nathan Olivarez-Giles

Images: A screenshot of Apple’s ‘Celebrating Steve’ event streaming in the Safari web-browser. Credit: Apple Inc.