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Barnes & Noble Nook Simple Touch e-reader drops to $99

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Barnes & Noble dropped the price on its Nook e-reader, now renamed the Nook Simple Touch, to $99 on Monday.

The price cut, down from $139, came alongside the unveiling of the new Nook Tablet at $250 and the drop in price of the Nook Color tablet to $200 from $250.

Along with the price change will come a software change to all touch-screen e-Ink Nooks that will result in faster page turns and sharper text, the bookseller said. The Nook’s hardware will remain the same, with a promised battery life of two months with about 1 hour of reading a day and a 6-inch touchscreen.

The Nook Simple Touch’s price drop will put the device even in price with Amazon’s upcoming Kindle Touch with Special Offers, which runs ads on the Kindle’s home screen and screen saver (something the Nook doesn’t do).

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-- Nathan Olivarez-Giles

twitter.com/nateog


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