Black Friday: Barnes & Noble to sell a $79 Nook Simple Touch


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Barnes & Noble’s Nook Simple Touch e-reader is getting a $79 variant just for Black Friday.

A limited number of the devices will be available at that price in stores only and only on the day after Thanksgiving, the traditional start of the holiday shopping season.


The Black Friday edition is the same as the regular $99 unit available in Barnes & Noble bookstores and online, except that the Black Friday edition has a white rim. The regular Simple Touch’s rim is the same dark blue-gray as the rest of the exterior.

The other specs are the same. The device weighs 7.48 ounces, measures 6.5 inches tall and five inches wide and is about as thick as a No. 2 pencil. The 6-inch eInk screen renders text in black and white. The battery can go an average of two months before needing a charge. The e-reader can store about 1,000 books. More storage is available using the device’s SD card slot.

The Simple Touch also features a nice concave back making it more comfortable to hold during long reading sessions.

Barnes & Noble didn’t say how many of the special units would be sold, but they’re likely to sell out quickly, as many deals on Black Friday do.

The company’s biggest competitor,, sells a Kindle e-reader year-round at $79 but that unit lacks a touchscreen and runs ads on its home screen and screen saver. A touchscreen Kindle sells for $99 but still, unlike the Nook, runs ads. To get an ad-free Kindle, $139 is the starting price.



Barnes & Noble Nook Simple Touch e-reader drops to $99

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— Nathan Olivarez-Giles