Wife of Rovio chief dons Angry Birds gown at Finnish Palace
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The Angry Birds logo has graced sweatshirts, playable birthday cakes and even a Finnair airplane. Now it has been reinterpreted as an elegant one-shouldered evening gown.
Awesome? Insane? Glamorous? Ridiculous?
The gown in question was worn by Teija Vesterbacka, the wife of Peter Vesterbacka, Chief Marketing Officer of Rovio, the company that makes the wildly popular Angry Birds game app. According to media reports, Mrs. Vesterbacka wore the gown at a formal event at the Finnish Palace on Tuesday evening. The event was in celebration of the country’s independence.
Her husband, who tends to favor a red Angry Birds hooded sweatshirt, was dressed in white tie and black tails.
Reaction to the dress on the Internet has been mixed. The word ‘hideous’ has been mentioned, but that seems a little mean-spirited. If you are determined to wear a dress that incorporates Angry Birds imagery in it this one seems to be almost...tasteful.
She could have gone in the Bjork swan direction after all. This at least looks like a dress.
And here’s an interesting note: In a recent news release Rovio said it is about to open the world’s first official Angry Birds retail shop in Helsinki, Finland.
One would assume the retail shop might have Angry Bird pens and mugs and plush toys and maybe a sweatshirt or slippers, but perhaps formal wear will be available as well.
For the record, 1:45 p.m. Dec. 12, 2011: An earlier version of this story incorrectly identified Peter Vesterbacka as head of Rovio. His correct title is chief marketing officer.
-- Deborah Netburn
Matti Matikainen / MV Photos / Polaris.