Mini Apple Stores to open inside Target locations?
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In an effort to expand its retail reach, Apple is reportedly planning to open mini Apple Store displays inside select Target locations later this year.
As many as 25 locations in smaller metro areas not large enough for Apple Stores of their own could end up with the in-Target Apple Store set-ups, ‘according to a source familiar with Apple’s plans,’ the website AppleInsider reported Friday.
Officials at Apple weren’t available for comment on the report -- the company’s usual practice is to decline to comment on rumors -- but the tech giant has taken this type of approach before.
Hundreds of Best Buy locations feature Apple Store displays, with Apple signage and tables that match the look of what is seen in Apple’s retail locations.
At some Best Buy stores, there are even Apple staffers on hand from time to time to explain products to customers and show off iPads, iPhones, iPods, iMacs and MacBook laptops as well as accessories.
Target sells iPods, iPhones and iPads but no Mac computers. That is likely to change with the Apple-Store-within-a-store plan, AppleInsider said.
The site also noted that although there are 1,752 Target locations and 245 Apple Stores in the U.S., there are also more than 600 BestBuy locations with mini Apple Store displays inside.
-- Nathan Olivarez-Giles