Summify flocks to Twitter to help users discover, filter content

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How to sum up Twitter’s latest acquisition? Discover, discover, discover.

Twitter snapped up Canadian startup Summify on Thursday. It’s little bit of genius: Summify found the stuff that mattered to you (it generated a daily email with links to the most shared content in your social networks).


And that’s the one thing that Jack Dorsey wants Twitter to do much, much better: Filter through millions of updates and massive amounts of information overload that flood users’ streams to uncover the hidden gems. And he’s been pecking away at how best to do that.

Last month while unveiling Twitter’s latest design, Dorsey said one of his primary objectives is to ‘bubble up’ the most relevant tweets, messages of up to 140 characters in length that users broadcast.

So Twitter is shutting down Summify (to the great chagrin of its users) and its team is zipping down to Twitter to focus on Twitter’s ‘Discover’ tab, which suggests content to users to encourage them to stick around longer and do more on Twitter.

The yawning need for more and better curation on the Web is, of course, not unique to Twitter (yes, we’re talking about you, Facebook). Twitter does have a secret weapon: Flipboard’s Mike McCue, who sits on Twitter’s board and who is probably an excellent source of advice and wisdom on the subject for Dorsey.


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-- Jessica Guynn