Opinion: Dog bites man: Obama’s 2012 reelection campaign announcement video

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Fact: Sen. John F. Kennedy announced his presidential campaign on Jan. 3, of the 1960 election year. He won and became only the second sitting senator in U.S. history to move into the White House.

This time everybody is saying things are starting so late in the 2012 presidential campaign. But election day is still 19 months away come Wednesday.


President Obama‘s campaign says it needs $1 billion to re-convince Americans that the third sitting senator to become president is the real hope and change guy. And there’s still so much to do and money to spend.

But first comes the money-raising part. And coincidentally, the second quarter of 2011 starts Monday for political fundraising and reporting. A large reported number at....

...the end of June might impress some people, scare some others and stop all this media mumbling about Obama’s vulnerability just because the unemployment is still big and there’s a third war going. So, as expected, the incumbent officially announced his reelection campaign early this morning with a video.

Here it is:

Oh, no wait.

That was the sales campaign video template.

Here’s the real Obama announcement video:

Hey, give the guy a break. This is his second rodeo. And there are only so many ways you can do a predictable tah-dah video.

In an accompanying e-mail the Democrat says he’s got to start early because real change takes a long time. And, not to worry, he’s still really focused on the job he has right now.

Which is the same job he’d like to have after Jan. 20, 2013.

-- Andrew Malcolm

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