AND NOW IT’S TIME FOR THE LEFTOVER BOWLS

If you paid attention to all those plugs CBS and NBC hurled at you last Sunday during the NFL Conference Championships, you won’t leave home without watching what they implored you to see today and Sunday.

During time outs and at the end of quarters, Pat Summerall, John Madden, Dick Enberg and Merlin Olsen were saddled with a bundle of hype they had to read.

It must have been maddening for Madden. Caught up in the drama of the 49ers-Bears game, and right after making a succinct point about Ronnie Lott’s “putting a tattoo” on Walter Peyton because he wanted the great running back to know he was just as tough, Madden had to abruptly switch sports.

“I really like this guy.” Who, Lott? Peyton? No, Madden was commenting on lightweight boxer Harry Arroyo. Summerall had to read a house plug about a fight taking place today, one of many he had to deliver throughout the game. Good thing the camera wasn’t on them at the time to catch what must have been a classic “who cares?” look that passed between them.

It was all because this weekend is their Super Saturday/Sunday-- CBS’ and NBC’s big chance to plug the heck out of all their so-called winter sports such as golf, tennis, fights, basketball, skiing, billiards, whatever, that now get launched in earnest. After all, their NFL party is over. Now, ABC is king of the pro football hill. Super Bowl XIX is theirs and still to come.

However, football fans, stay tuned today. There are a couple of leftover college all-star games to tide you over to that Super Bowl clash between the 49ers and Dolphins Jan. 20.

The annual Senior Bowl game, the last look for pro scouts at some of the best of this year’s college crop in action, will be on Channels 5, 51 and USA at 10 a.m. today. It’s the first legitimate payday for the players, so there’s an added incentive in winning.

And for the cable equipped fan, the Japan Bowl All-Star game comes via satellite from Tokyo to the ESPN network, starting live tonight at 7. Doug Flutie makes his final appearance as a college player.

Sunday won’t be a total washout, especially for Laker fans. CBS is covering the NBA game between the Lakers and Detroit Pistons at 9 a.m., Channels 2 and 8. Dick Stockton and Tommy Heinsohn report.

With all the match-up talk usually centering around the big guys at center, the real squaring-off in this one will be in the back court where Magic Johnson and Isiah Thomas have at each other. The ex-Big 10 superstars are close pals off the court . . . but not when the game starts.

ROUNDUP, Today, WCT World Tennis Doubles from London, 7:30 a.m. ESPN . . . Basketball, Washington vs. Duke, 9 a.m. (2) (8) . . . Basketball, Houston vs. DePaul, 11 a.m. (2) (8) . . . Basketball, Georgetown vs. Villanova, 11:30 a.m. (4) (39) . . . Basketball, Cal vs. Arizona State, 1 p.m. (5) (51) . . . CBS Sports Saturday, boxing, lightweights Arroyo-Ali; pool shoot-out, 1 p.m. (2) (8) . . . Golf, Bob Hope Desert Classic, 1:30 p.m. (4) (36) (39) . . . Skiing, women’s slalom, 2 p.m. (7) . . . Pro Bowlers Tour, 3 p.m. delayed (7) (3) (10) (42) . . . Basketball, Stanford vs. Arizona, 3 p.m. (5) (51) . . . Tennis, Volvo Masters, 3:30 p.m. (4) (36) (39) . . . Wide World of Sports, 4:30 p.m. (7) (3) (42).

SUNDAY: Tennis, Volvo Masters, 9:30 a.m. (4) (39) . . . Basketball, SMU vs. North Carolina, 11:30 a.m. (2) (8) . . . SportsWorld, noon (4) (39) . . . Sports Sunday, 1:30 p.m. (2) (8) . . . Golf, Bob Hope Desert Classic, 1:30 p.m. (4) (39) . . . Amateur Boxing, U.S. vs. Argentina, 3:30 p.m. (7) (3) (10) (42).