Goodkin Heads Market Group

Sanford R. Goodkin, chairman of the board of the Goodkin Group, has been elected president of the Institute of Residential Marketing, the educational arm of the National Sales & Marketing Council, National Assn. of Home Builders.

His La Jolla-based firm specializes in market research and feasibility analysis in real estate and building.

Frank J. Martin Jr., of the Martin Corp., Columbia, Md., was elected vice president, and Robert A. Schultz, Ultramark Inc., Boca Raton, Fla., was elected secretary.