A typical freeway traffic jam will be the theme for Santa Ana's entry in the 1986 Rose Parade, which organizers hope will be at least partially financed by proceeds from a pin sale and other fund-raising events.
The float, under construction by Pasadena float-makers C. E. Bent and Sons, will cost about $80,000. Last year's float, which won the Theme Trophy award, was offset by more than $40,000 in donations.
The theme of "Friday on the Freeway" was unveiled at the Civic Center Friday and accompanied by the release of hundreds of tagged balloons. The person who returns the furthest-traveled balloon will win two seats to the parade.
Pins based on the city's theme brought the biggest return last year, said a city spokesperson, and new pins are in production. An International Festival scheduled for Centennial Park, Fairview Street and Edinger Avenue, from July 5 to July 7 will also provide cash for the float with carnival rides, musical entertainment and international food booths.