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Firm Sells 39 Custom Lots

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A total of 39 custom home lots worth $5.1 million have been sold by RVP Marketing Inc. at the Rancho Palo Verde equestrian development in Alpine in San Diego, a $50-million community developed by Gibraltar Community Builders, a division of Gibraltar Savings.

An aggressive marketing campaign to the builder/investor market and an 8% annual interest program, have aided sales, according to Donal J. MacAdam, RVP Marketing president.

“Sixteen lots worth a total of $3 million were sold during one recent week, alone,” MacAdam said. His firm, with offices in La Mesa and Santa Monica, has been instrumental in the planning, marketing and sales of several equestrian life-style communities, including Bell Canyon in the San Fernando Valley, The Country in Diamond Bar, and San Diego Country Estates in Ramona.

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