BOOP BOOP A DOOP
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King Features Syndicate is boasting of a Betty Boop marketing comeback--more than 300 products should gross about $100 million in fiscal 1985-86, according to a company spokesman. But the character’s creator, Grim Natwick, now 96, doesn’t get a penny.
King owns contractual rights to Betty, sharing royalties with Fleischer Studios (which employed Natwick and created the original cartoons) from sales of T-shirts, lamps, clocks, beach towels, cosmetics, lingerie, dolls, videocassettes, etc. Betty’s international royalties increased 75% in 1984-85.
Fleischer copyrighted the big-eyed brunette shortly before her 1930 cartoon debut in “Dizzy Dishes”--leaving Natwick out of the deal.
“Some say I should just forget about trying to get the rights to Betty,” said Natwick, who has talked to attorneys but hasn’t pursued legal action, “but I can’t.”
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