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Baskin-Robbins Appoints 2

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Baskin-Robbins, a Glendale-based ice cream company, announced Tuesday the creation of two new subsidiaries as part of a corporate reorganization.

The company said Jim Earnhardt, 37, vice president for operations, will become president of a new subsidiary, Baskin-Robbins USA. As president, he will be responsible for all of the company’s domestic business, including arrangements with more than 2,500 franchised ice cream parlors.

In addition, Michael Cohn, 37, will become president of Baskin-Robbins International, where he will be responsible for all business outside the United States as well as the company’s military and offshore operations. Cohn was formerly a partner with the Pannell Kerr Forster accounting firm in Los Angeles.

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Marilyn Novak, a company spokeswoman, said Baskin-Robbins moved to decentralize its operations to make it easier for the company to “take advantage of competitive opportunities in the marketplace” and to put expansion plans into effect.

Novak declined to elaborate on those plans.

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