Hubbert Wins 1988 Tipton Award : Sales & Marketing Council Pays Tribute to Achievements

Bob Hubbert, president of Hubbert Advertising and Public Relations, Costa Mesa, is the winner of the 1986 Max Tipton Award, presented at the 13th annual Major Achievement in Merchandising Excellence (MAME) awards.

More than 700 entries were received this year, with more than 1,500 attending the Jan. 30 program at the Orange County Performing Arts Center in Costa Mesa.

Entertainer Donny Osmond was master of ceremonies. The MAME awards are presented by the Sales & Marketing Council of Southern California, a unit of the Building Industry Assn. of Southern California.

During his 25 years in the advertising business, Hubbert has been responsible for the marketing of housing worth more than $1 billion. His firm has branch offices in San Diego and Encino.

Hubbert will serve for the fourth time as vice president of membership and public relations for the association. The Tipton award, named after the late Max Tipton, is the council’s highest honor.

Other awards included President’s Award to Marilyn (Marty) Reinfried, first vice president of SMC; Marketing Manager of the Year to Kathi Pepka of the Mission Viejo Co.; Sales Manager of the Year to Allen Morris, Warmington Homes; Sales Person of the Year for a project with an average sales price under $135,000 to Roger Tyson of Presley of Southern California.

Also, Sales Person of the Year for a project with an average sales price between $135,000 and $200,000, a tie between Sandra Van Sickle of Great Western Real Estate and Bonnie McClain of Bramalea Ltd.; Sales Person of the Year for a project with an average sales price about $200,000, to Lorraine Herdman of Urban West Project.

Others were, Sales Team of the Year for any priced project, Jane Madden and Bob Varnum of Presley of Southern California; Grand Award for a project with an average sales price under $120,000, Coral Gardens, Mission Viejo Co.; Grand Award for a project with a sales price between $120,000 and $175,000, Ventana in Mission Viejo by Barratt-Irvine; Grand Award for a development with an average sales price over $175,000, SeaCall in Laguna Niguel by the Buie Corp. and Nevada Savings & Loan.

Lewis & Associates, Los Angeles, which won the 1986 Elan award for the best corporate public relations program, also won the MAME in the same category, for the same client, S&S; Construction. It is believed that this is the first time in the history of the two awards that the same agency won both awards for the same year.

The 1986 MAME Awards celebration was directed by chairman Nick Lehnert of Builder Sales Corp., with assistance from Kathi Pepka, Barbara Smith, Theresa Doyle, Barbara Krueger, Judy Foster, Zoe Simensen, Bonnie Benton, Marilyn Reinfried, Laurel Cech, Linda Wood, Jeffrey Scott, Miriam Tate, Carol Carroll and Camille Burt.

Other awards in order of presentation, include:

Best Landscape for a development with an average sales price under $120,000:

Hogan Roy, Partners, landscape architect, for Village Grove, Rancho California, for Kaiser Development Co.

Best Landscape, average price between $120,000 and $175,000:

Cardoza-DiLallo-Harrington, landscape architect, for Seacliff in Carlsbad, for California Communities.

Best Landscape, average price over $175,000:

DeWeese Burton Associates, landscape architect, for Del Mar Place, in San Diego for the Baldwin Co.

Best sales office under 500 square feet:

Saltaire, Laguna Niguel, by Motivations Systems Inc. for developer A-M.

Best sales office over 500 square feet:

City Scene in San Diego by Motivational Systems Inc. and Showplace Interiors Inc., for developer Brehm Communities.

Best graphic continuity for a development or master-planned community:

Todd Hughes & Meren, advertising agency, for SeaCall in Laguna Niguel for developers the Buie Corp. and Nevada Savings & Loan.

Best graphic continuity for any priced development:

Todd Hughes & Meren, advertising agency for SeaCall in Laguna Niguel for the Buie Corp. and Nevada Savings & Loan.

Best public relations campaign for a master-planned community:

Berkman & Daniels Marketing Communications for EastLake in Chula Vista, EastLake Development Co.

Best detached product design for any priced unit with a square footage under 1,500:

Serenata, plan one, in Moreno Valley by the Smets Architectural Group for Sandorf Building Co.

Best detached product design for any priced unit with a square footage between 1,500 and 2,000:

Serenata, plane three-A, in Moreno Valley by the Smets Architectural Group for Sandorf Building Co.

Best detached product design for any priced unit with a square footage over 2,000:

Del Mar Place, plan 4,000, in San Diego by Scott Bernt for the Baldwin Co., developer.

Best attachd product design for any priced unit with a square footage between 1,001 and 1,500:

Cape La Jolla, plan E, by architect Danielian Associates for Brehm Communities.

Best attached product design for any priced unit with a square footage over 1,500:

Turtle Rock Crest, plan 4, in Irvine, by architect Corbin Yamafugi & Partners for Akins Development Co.

Best black and white advertisement under one-half page in size:

Cambridge in San Diego by Roni Hicks & Associates, advertising agency, for Presley of San Diego.

Best black and white advertisement over one-half page in size:

Bridlewood in Poway by Phillips-Ramsey, advertising agency, for developer R.B. McComic Inc.

Best color advertisement full page or under:

Rancho Santa Margarita by Boyce Advertising Inc. for Santa Margarita Co.

Best color advertisement over a full page:

Rancho California by Cochrane Chase, Livingston & Co. for Kaiser Development.

Best direct mail piece:

Rancho San Clemente by King Advertising and Public Relations for WSLA Development Corp.

Best overall advertising campaign:

Rancho Niguel in Laguna Niguel by Todd Hughes & Meren, advertising agency, for the Buie Corp. and Home Capital Development Group, developers.

Best brochure for a development with an average sales price under $120,000:

Coral Gardens in Mission Viejo by Green, Martin & Nevins, advertising agency, for Mission Viejo Co., developer.

Best brochure for a development with an average sales price between $120,000 and $175,000:

Villagio in San Clemente by Dan Bish Designs for EPAC Development.

Best brochure for a development with an average sales price over $175,000:

Lakeside at Bridlewood in Poway by Phillips-Ramsey, advertising agency, for R.B. McComic Inc., developer.

Best brochure for a lot sales program or master-planned community:

EastLake in Chula Vista, by Glenn McIntyre & Associates, advertising agency, for EastLake Development Co.

Best model complex for a development with an average sales price under $120,000:

Coral Gardens in Mission Viejo by Peridien Group for Mission Viejo Co.

Best model complex for a development with an average sales price between $120,000 and $175,000:

Oakridge in Diamond Bar by Land Concern Ltd., for the William Lyon Co.

Best model complex for a development with an average sales price over $175,000:

Alcala de Rancho Santa Fe, Rancho Santa Fe, by Land Concern Ltd., for Davidson Communities.

Best architectural illustration or rendering:

Oasis Country Club by Marc Szabo for Covington Homes.

Best off-site billboard 80 square feet or more in size for any priced project or master-planned community:

The California Promise, Mission Viejo, by Green, Martin & Nevins for Mission Viejo Co.

Best on-site or off-site directional signage under 80 square feet in size for any priced project:

Morning Hill in Orange by the Roxburgh Agency Inc., for Ahmanson Developments.

Best entry monument signage for any priced project or master-planned community:

Irvine Cove in Laguna Beach by Gary Voorhest Design for Irvine Pacific Development Co.

Best interior design for a development with an average sales price under $120,000:

Northwood Timberline, plan three, in Irvine, by Design Tec for the Bren Co.

Best interior design for a development with an average sales price between $120,000 and $175,000:

Ventana, plan four, in Mission Viejo by Barratt-Irvine, in-house design team.

Best interior design for a development with an average sales price over $175,000:

Gallery at Canyon Crest, plan 30, in Mission Viejo, by Saddleback Interiors for J.M. Peters Co., developer.