PR People See Need for ‘Educating’ Clients
- Share via
To help avoid those who promise ink but lack substance, developers should limit their review to those agencies whose principals and account executives are members of the Public Relations Society of America, whose code of ethics states, “A member shall not guarantee the achievement of specified results beyond the member’s direct control.”
LAER PEARCE
Lake Forest
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
