“It was like ‘Miami Vice.’ Coke sent...

“It was like ‘Miami Vice.’ Coke sent in all these executives from Florida to L.A. and they cleared everybody out. . . . They’ve cut out all the frills in order to sell on price.”

--Robert Strock, former marketing director of Coca-Cola Bottling Co. of Los Angeles, on the recent firing of several top executives at the company.