TURN-ONS AND TURN-OFFS IN CURRENT HOME ENTERTAINMENT RELEASES : ****Excellent ***Good **Fair *Poor : VIDEOCASSETTES

“Mark of the Vampire.” “The Devil-Doll.” MGM/UA. $59.95. Want something a bit off-beat for Halloween viewing? If you go for ‘30s horror films--those black-and-white delights that go from a creaky parlor scene to a wonderfully atmospheric graveyard shot in the swirl of a cape--rent either or both of these Tod Browning-directed chillers. Made in 1935 and 1936 respectively, these were the last two films in this genre made by the director of “Dracula” and “Freaks.” Neither carries the quirky impact of those earlier works, but they’re well made and satisfying. “Mark,” starring Lionel Barrymore and Bela Lugosi, has the most ingenious plot--setting up the usual “Dracula”-type situation and giving it a really surprising twist at the end. “Doll,” though, provides Barrymore a meatier role, as a fellow who shrinks folks. Information: (213) 280-6208. (“Dracula” and “Freaks” are available on video, and MCA has released a restored version of James Whale’s “Frankenstein.”) ***