FASHION : Max Lives On : Matt Frewer Turns Heads in Menswear by International Designers

Matt Frewer squirms, then delivers a fluttery, Max Headroom laugh. It’s not nerves, but rather an acknowledgment of the manic character who made him famous. Frewer, 29, who starred in the recently canceled ABC series, “Max Headroom,” is probably best known for playing the rubber-haired icon in Coca-Cola commercials. And the Headroom cult continues: Last month Frewer signed a multimillion-dollar deal for a new spate of ads as Coke’s video pitchman.

Frewer took up drama after an injury kept him from playing pro hockey. Stage work led to a British TV role that started the Max craze.

Frewer claims that his favorite fashion mode is “casual to the point of trampdom.” Yet when he tried on these darkly modern designs, he lapsed into a series of glitchy giggles.

That could be a good sign. Photograph: John Colao; video installation: Richard Kennedy / Modern Visual Communications; technician: Michael Mahoney; grooming: Nadia Taricco / Cloutier; styling: Beth Bickson