KCET Pledges: More Givers, Less Money
KCET Channel 28 raised $946,420 in pledges during the 10-day fund-raising drive that ended Sunday, the public TV station reported Tuesday. That was about $80,000 less than last year, when the December drive lasted 11 days.
Channel 28’s campaign, which began Nov. 27, attracted 200 more pledges than last year but on average each person “gave a little less,” said KCET spokesman Greg Krizman.
With the uncertain economic climate, he said, “people are a little tighter on the pocketbooks this year.”
But if the pledge period had lasted as long as last year’s, the station would have matched last year’s total, Krizman said.
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