KNOB-FM Turns Latino as KSKQ-FM 98

KNOB-FM, an Orange County adult contemporary music station purchased last December by the Spanish Broadcasting System, has been transformed into KSKQ-FM 98, an all-Spanish contemporary and international music station.

SBS also owns KSKQ-AM (1540), which has been broadcasting a similar Spanish music and news format since 1984.

The new 80,000 watt FM station, which SBS purchased for $15 million, will be programmed to attract a younger audience, said Raul Alarcon Sr., SBS board chairman. Alarcon claims the FM station can be heard from San Diego to San Fernando.

The Spanish Broadcasting System, in operation since 1983, also owns Spanish language radio stations in New York and Miami.

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