RETAIL SALES IN SELECTED SOUTHERN CALIFORNIA COUNTIES
Clipboard researched by Rick Vanderknyff, Susan Greene, and Henry Rivero / Los Angeles Times
Total Effective County Population Households Retail Sales Buying Income Los Angeles 8,312,300 3,046,000 $53,797,936,000 $114,134,025,000 Orange 2,177,300 773,800 $16,116,999,000 $34,579,535,000 San Diego 2,306,100 808,800 $14,346,841,000 $31,678,473,000 San Bernardino 1,133,600 400,300 $6,090,437,000 $13,741,897,000 Riverside 871,800 324,100 $5,152,343,000 $10,606,082,000 Ventura 621,7000 204,700 $3,515,122,000 $9,098,441,000
1990 County Projected EBI* Los Angeles $151,625,318,000 Orange $47,551,645,000 San Diego $46,249,069,000 San Bernardino $19,772,989,000 Riverside $15,666,643,000 Ventura $13,075,678,000
* Effective Buying Income
Source: Los Angeles Times Marketing Research-1986
