Electronic Widgets Share One Thing in Store: They’re All the Latest Thing : RETAILING

Ever wondered where you could pick up a duck-shaped phone that quacks instead of rings? How about your own portable DJ stereo system that you can pack up and wheel around to parties?

Well, search no more. A new store at Westminster Mall is packed with an assortment of electronic goods--including a time clock that automatically calculates overtime, pocket stereos, equalizers and a combination clock-radio/answering machine/telephone.

The store, Music to Go, is a consumer electronics company owned by two former executives with Federated Group, City of Commerce-based consumer electronics retailer. They are Keith Powell, who was Federated’s president, and Mike Pastore, who was senior vice president, until both resigned in October after Atari bought the money-losing Federated Group.

Their 5,000-square-foot Music to Go store has been doing “really well” in the almost three weeks since it opened, said Robert Brown, store manager.

What’s the appeal? The store stocks “every aspect of music,” Brown said. “What’s considered to be the cutting edge of consumer electronics is where we’re at.”

That means stocking about 100 telephones, shelves of home-stereo systems, plus portable stereo units and portable CD players.

The store’s target customers are everyday electronics consumers as well as small-business owners.