“Our job is to match Western clients’...

“Our job is to match Western clients’ abilities with the needs of the Soviet Union.”

--Alex Kroll, chairman of the Young & Rubicam advertising agency, announcing a joint venture to help Western companies establish a “corporate image” in the Soviet Union.

“IBM has not only lost control of the industry standard it helped create, but, if this group is successful, then IBM has lost control of the future of the market.”

--Richard A. Shaffer, computer industry analyst, commenting on announcement that at least 60 of IBM’s competitors have agreed on a computer design to challenge IBM’s market dominance.