Olympiadvertising

Iin watching NBC's coverage of the Olympics I have been left with one solid impression, and I'll tell you it right after this break for our sponsors.

Drink beer, take pictures, drive trucks.

Hi, I'm back. Korea is a colorful land with a great history and I have a lot more to say about my biggest impression of the Olympic coverage, but first this. . . .

. . . fast food, more beer, more trucks, fall previews.

Hi, I'm back, etc., etc., etc.

There are many winners, but the big loser is the home viewer, who must wade through 174 hours of commercials to see a few Olympic events. BOO!

ALEC SOKOLOW

Los Angeles

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