COMING ATTRACTIONS

You can look for increasing resistance on the part of Europeans toward American entertainment programming and its associated businesses, especially as the 1992 deadline for European economic union approaches. The first shot over Americans’ entertainment bow was fired Thursday, when Italian film star Marcello Mastroianni exhorted European movie directors to help stop American culture from swamping Europe. “I don’t see why we actors should have to perform in languages (specifically English) other than our own to sell films abroad,” Mastroianni told a news conference hosted by the European Community to launch the European Audiovisual Charter, which is designed to boost national and European film industries. Carlo Ripa de Meana, the European Community’s commissioner for culture, said: “We’re sounding the alarm and calling on people to mobilize.”