A Construction Project by Any Other Name . . .
When a land developer collides with the English language, the result is often an oxymoronic place name.
Take the Pacific Rim Country Club & Resort in Carlsbad. The Hunt Brothers of Texas guided the project through the sticky political process to approval and then took their profits and went home. The name went with them.
The project’s new owner, Hillman Properties, has rechristened it Aviara. Don’t bother to look it up in Webster’s, it’s not there.
But the company’s publicists issued a release saying the bird-like name is meant to reflect the project’s dedication to gracious living and protection of the natural environment of the Batiquitos Lagoon.
And what will Aviara bring to the softly rolling hills of North County?
A resort and country club, a 560-room hotel, an 18-hole golf course, a sports center and 2,244 homes sprawled over 1,000 acres, that’s what. Construction begins next year.
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