Advertisement

Adolph Coors Co. said it would abandon...

Share

Adolph Coors Co. said it would abandon the “Original Draft” label it began putting on its flagship beer seven months ago, saying too many customers thought the brew’s ingredients had been changed. New labels on cans and bottles that will reach store shelves in three weeks will simply say “Coors,” said Mike Marranzino, brand director for the brewer, which has its headquarters in Golden, Colo., west of Denver.

Advertisement