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The Nation - News from March 6, 1989

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The New York Post, the country’s oldest daily, joined crowded newsstands over the weekend with the launch of a $25-million Sunday edition. In what some analysts call a final gamble by the 188-year-old paper to turn a profit, the Post tabloid unveiled a breezy multi-section paper fronted with color comics and containing an expanded mix of sports, entertainment and local murder and mayhem. The expansion is the latest attempt by New York real estate developer Peter Kalikow to turn a profit at the Post, which has stemmed but not erased the big losses that began under its former owner, media mogul Rupert Murdoch.

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