Maxwell House Drops Ad Agency: Ogilvy &...

Maxwell House Drops Ad Agency: Ogilvy & Mather, the U.S. ad agency soon to be under the ownership of the British WPP Group, lost one big client and held on to a smaller one. It lost the $50-million Maxwell House coffee advertising account, which went to the New York ad agency DMB&B.; That is the first client to leave Ogilvy since the buyout was announced earlier this month. “We simply got outshot on a brand and we’re very disappointed,” said Ken Roman, chairman of Ogilvy. But Cotton Inc., the New York trade group of cotton producers that had threatened to leave Ogilvy said it would keep its $10-million account with the ad firm.