Advertising/Marketing
Compiled by Mary Ann Galante, Times staff writer
Wild Rivers Waterpark in Irvine has signed Pepsi-Cola as its corporate sponsor for the fourth consecutive year, park officials announced recently.
Joint promotions scheduled for the 1989 season include a recycling event and a value coupon promotion with Wild Rivers, Pepsi and Pizza Hut Restaurants in Southern California, Wild Rivers park officials said.
The water park is next to Irvine Meadows Amphitheatre off the San Diego Freeway.
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