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Hassenfeld to Succeed His Late Brother at Hasbro

Alan G. Hassenfeld, president of Hasbro Inc., has been named to succeed his late brother as chairman and chief executive of the Pawtucket, R.I., toy manufacturer.

Hassenfeld, 40, had been second in command at Hasbro since 1984, and his elevation to the chairmanship was widely expected. He will remain president, the company said.

In a brief statement after his election, Hassenfeld promised to continue the course set by his brother, Stephen, who died on June 25 at age 47.

“We have a strong management team, a diverse product line and a deep commitment to the future,” Hassenfeld said.

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During his reign at Hasbro, Stephen Hassenfeld was praised for building the company into the world’s biggest toy maker largely on the strength of basic, perennially popular toys such as Raggedy Ann and Andy dolls, G.I. Joe and the Playskool line of products for infants and toddlers.


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