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Election Reforms

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Concerning the current discussion of campaign reforms, I would like to make a suggestion. Ban paid political advertising on television. These commercials are becoming increasingly less informative and more emotion-seeking. Isn’t it better for voters to base their decisions based on facts, rather than emotions? Let’s reduce the dependence on media consultants and advertising executives.

Since television advertising is a major expense of a large campaign, its elimination would reduce the amount of money needed to enter a campaign and/or allow more money to be spent on campaign methods of more substance. Reducing the amount of money needed to run a campaign would also be a very effective way to limit political action committee influence, which seems to be what everyone wants nowadays.

TIMOTHY J. MORAN

San Diego

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