P.M. BRIEFING : Jaguar to Cut Price of XJ-6 10%
From Times Wire Services
FRANKFURT, West Germany —
Jaguar’s chairman said today that the British car maker is cutting the base price of its basic XJ-6 sports car nearly 10% as part of a strategy to energize sales in the United States.
Chairman John Egan, attending the Frankfurt Motor Show, said conditions have been tough in America, Jaguar’s most important market. He said Jaguar will cut the price of the basic XJ-6 from $44,000 to $39,700 by eliminating extras.
Sales in the United States, which account for more than 40% of Jaguar’s total, fell 5.2% in the first eight months of 1989 to 12,400.
