Hertz Picks New Ad Agency: Hertz Corp....

Hertz Picks New Ad Agency: Hertz Corp. named Wells Rich Greene to handle its estimated $25-million advertising account, severing its decade-long association with Scali McCabe Sloves. The car rental giant and its new agency provided no indication of Hertz’s plans for its long-running campaign that has featured former pro football star O. J. Simpson and golfing great Arnold Palmer. Hertz, based in Park Ridge, N.J., announced in late June that it was reviewing its advertising assignment and said Scali would be among four ad agencies invited to try to win the job.