Saab Withdraws Ad Account: The ad agency...
- Share via
From Times Staff and Wire Reports
Saab Withdraws Ad Account: The ad agency Lord, Einstein, O’Neill & Partners has lost its biggest client, Saab-Scania of America Inc., over what both sides describe as creative and philosophical differences. Saab-Scania spent an estimated $25 million on ads, which were unable to halt a sales erosion that has caught not only Saab but other European car importers as well.
