Coors Says It Broke Sales Record in 1989

GOLDEN, Colo. — Adolph Coors Co. has announced record beer sales for fiscal 1989, including a 15% increase in sales of its Coors Light brand.

For the fiscal year ended Dec. 31, the company’s Coors Brewing Co. reported sales of 17.7 million barrels--more than 1.1 million barrels, or 7% higher, than 1988’s record sales.

Shipments during the fourth quarter of 1989 also posted a record, increasing 32% to 4.4 million barrels compared to the same quarter a year earlier.

“We are delighted with the strong performance of our brands in 1989, particularly Coors Light, which surpassed the 10-million-barrel mark before year-end,” said Coors Brewing Co. President Peter H. Coors.

“This phenomenal growth of more than 15% made Coors Light the fastest-growing premium light beer in America last year, and all indicators suggest that this trend continues.”