SHORT TAKES : ‘Good Morning’ Outdoes ‘Today’
For the third consecutive week, ABC’s “Good Morning America” last week beat NBC’s “Today” show in ratings, according to A. C. Nielsen Co. estimates released today.
In what has become a tight morning show battle since Jane Pauley left as co-host of “Today” last month, ABC’s show averaged a 4.4 rating, “Today” a 3.9 and “CBS This Morning” a 2.5. Each ratings point represents 921,000 homes.
An ABC spokeswoman said this is the first time “Good Morning America” has won three consecutive weeks since fall of 1987. But a “Today” spokeswoman expressed optimism that NBC’s show would again be No. 1, saying, “It’s only a matter of time.”
On Monday, NBC’s program will get a new executive producer, Tom Capra. He is the former news director of NBC-owned KNBC-TV in Burbank.
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