Newman Makes First U.S. Advertisement: It may...
From Times Staff and Wire Service Reports
Newman Makes First U.S. Advertisement: It may be just another Super Bowl for Joe Montana and John Elway, but for actor Paul Newman Super Bowl Sunday will mark his U.S. premiere as a pitchman for a corporate sponsor. American Express said Newman will appear in a humorous 60-second ad that features Newman on the race track, driving a tiny motor scooter against a flashy sports car. Newman wins the race when the car’s engine blows up. The ad, in which Newman will not say one word, is part of what American Express calls its “Video Portraits” campaign--similar to its popular print portraits campaign that has featured everyone from Wilt Chamberlain to Willie Shoemaker.
