Not Even Nudity Can Sell Condos in Connecticut

Not even the prospect of a place to frolic in the nude is luring buyers to a proposed condominium project in Connecticut’s slumping real estate market.

PST Corp. of Westport tried to draw customers to its 42-unit Oak Hill Condominium by offering a “clothing optional” recreation area consisting of a clubhouse, sauna, pool and hot tub.

“You have to be creative in a slow market, but this idea is dead,” said Douglas Nelkin, a marketing consultant for the project.

The complex would have been the first of its kind in New England, although they are popular in California and some Southern states, Nelkin said.

PST has an option on the land and was trying to drum up interest in condos selling for $179,000 to $199,000.

Nelkin said about 1,000 bochures were sent to “naturalist” associations. “Most people said it was a good idea,but they weren’t in the market for a new home,” he said.