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CLOTHES AND CASH

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Clipboard researched by Elena Brunet, Dallas M. Jackson and Janice L. Jones / Los Angeles Times; Graphics by Doris Shields / Los Angeles Times

Costa Mesa is king when it comes to money and clothes in Orange County. In the first quarter of 1989 (the most recent period from which information is available), Costa Mesa had the highest taxable sales of clothing and shoes, the largest per capita and per store sales and the biggest percentage of all sales in the county. Its first quarter, 1989, sales increase over first quarter, 1988, was topped only by the 185% increase in La Habra.

the comparable period of 1988 and 39% more than 1987.

1989 1989 1989 Taxable % Change Per Capita Sales per City Sales(1) From 1988(2) Sales(3) Outlet(3) Anaheim $7,119 +10.3 $28.16 $58,835 Brea 8,045 +21.0 232.15 12,197 Buena Park 8,996 +5.7 132.75 98,857 Costa Mesa 60,670 +78.8 661.20 200,231 Cypress 2,961 +32.0 70.81 118,440 Fountain Valley 1,433 +25.9 25.52 62,304 Fullerton 5,943 +3.2 52.94 110,056 Garden Grove 4,369 +35.1 31.18 48,011 Huntington Beach 10,088 +8.9 52.86 83,372 Irvine 3,361 +13.3 32.84 60,018 Laguna Beach 2,607 +4.4 135.41 36,718 La Habra 4,413 +185.7 88.32 110,325 Los Alamitos 194 -32.0 15.80 13,857 Mission Viejo 12,301 N/A 172.26 141,391 Newport Beach 18,225 +11.9 269.35 99,590 Orange 13,276 +1.1 124.79 80,461 Placentia 1,016 +4.3 25.44 63,500 San Clemente 1,187 +28.7 32.53 38,290 San Juan Capistrano 490 +34.2 18.31 28,824 Santa Ana 27,377 +39.3 108.49 101,022 Seal Beach 980 +27.0 35.07 51,579 Stanton 133 -15.3 4.56 14,778 Tustin 3,966 +8.9 104.88 88,133 Westminster 10,027 -0.8 135.00 67,295 Yorba Linda 219 -58.9 4.73 15,643 CITIES TOTAL $209,396 +38.2 $111.85 100,574

Percentage of 1989 City Sales(3) Anaheim 3 Brea 4 Buena Park 4 Costa Mesa 29 Cypress 1 Fountain Valley 1 Fullerton 3 Garden Grove 2 Huntington Beach 5 Irvine 2 Laguna Beach 1 La Habra 2 Los Alamitos * Mission Viejo 6 Newport Beach 9 Orange 6 Placentia * San Clemente 1 San Juan Capistrano * Santa Ana 13 Seal Beach * Stanton 1 Tustin 2 Westminster 5 Yorba Linda * CITIES TOTAL 100

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(1) For first quarter, 1989, listed in thousands of dollars

(2) From first quarter, 1988

(3) For first quarter, 1989

N/A: Information not available

Note: Comparable information not available for Dana Point, Laguna Niguel, La Palma and Villa Park

* Less than 1%

TAXABLE APPAREL SALES TREND Total taxable sales of clothing and shoes in the county during the first quarter of 1989 (the most recent period forwhich informationis available easily topped thetwoprevious years. The $224.27 million was 32% higher than the comparable period of2988 and 39% more than 1987.

Source: California State Board of Equalization

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