TAXABLE SALES

Municipal merchants ran up $5.8 billion in taxable sales during the second quarter of 1989, the most recent period for which information is available. That was a 10% increase from the second quarter of 1988, with the biggest jump, 30%, occurring in San Juan Capistrano. Three cities suffered dips from 1988--the largest being 8% in Placentia. The $799.5 million spent in Anaheim was the largest amount in any one city, 14% of the total.

% Change Retail Sales Per Total From As a % of Capita City Sales** 1988 Total Sales Total Sales Anaheim 799,457 +8 52 $3,287 Brea 144,786 +16 64 4,428 Buena Park 221,195 +3 73 3,341 Costa Mesa 566,116 +10 79 6,153 Cypress 55,088 -6 64 1,271 Fountain Valley 107,113 +13 72 1,923 Fullerton 299,075 +5 77 2,702 Garden Grove 299,412 -2 77 2,228 Huntington Beach 409,608 +4 82 2,180 Irvine 530,222 +17 49 5,416 Laguna Beach 51,420 +21 80 2,120 La Habra 94,481 +1 82 1,934 Los Alamitos 45,969 +4 56 3,799 Mission Viejo 127,308 N/A 84 1,783 Newport Beach 258,929 +8 73 3,720 Orange 503,427 +19 59 4,795 Placentia 61,672 -8 76 1,501 San Clemente 57,601 +7 74 1,534 San Juan Capistrano 72,704 +30 79 2,980 Santa Ana 676,158 +5 63 2,920 Seal Beach 26,951 +14 82 985 Stanton 64,279 +8 68 2,271 Tustin 153,393 +3 75 3,360 Westminster 181,007 +1 87 2,453 Yorba Linda 35,532 +22 78 771 TOTAL $5,842,903 +10 68 $2,608

City % Of Total City Sales Anaheim 14 Brea 2 Buena Park 4 Costa Mesa 10 Cypress 1 Fountain Valley 2 Fullerton 5 Garden Grove 5 Huntington Beach 7 Irvine 9 Laguna Beach 1 La Habra 2 Los Alamitos 1 Mission Viejo 2 Newport Beach 4 Orange 9 Placentia 1 San Clemente 1 San Juan Capistrano 1 Santa Ana 11 Seal Beach * Stanton 1 Tustin 3 Westminster 3 Yorba Linda 1 TOTAL 100

** Amounts listed in thousands of dollars

Note: Amounts listed in thousands of dollars

* Less than 1%

N/A: Information not available

Note: Data unavailable for the cities of Dana Point, Laguna Niguel, La Palma and Villa Park

FIVE-COUNTY COMPARISON Orange County’s overall second-quarter 1989 taxable sales were 9% more than second quarter 1988, right in line with the local five-county and statewide increases. Riverside and San Bernardino counties both enjoyed much larger jumps. Slightly more than half the taxable sales in the state for the second quarter of 1989, 53%, took place in either Orange or the neighboring four counties.

% of % of Total % Change 5-County State County Sales* From 1988 Total Total Los Angeles $19,252,069 +8 53 29 Orange 6,827,877 +9 19 9 Riverside 2,230,560 +18 6 3 San Bernardino 2,665,382 +13 7 4 San Diego 5,231,597 +9 15 8 Five-County Total 36,207,485 +9 100 53 STATE TOTAL $67,935,881 +9 -- 100

* Amounts listed in thousands of dollars and include transactions in unincorporated areas

Source: California State Board of Equalization

TAXABLE SALES TREND The $6.8 billion in taxable sales in second quarter 1989 was by far the largest comparable period total for any of the last three years. This most recent figure was 9% higher than 1988’s second quarter and 14% more than 1987. It was also the largest total in the last 10 quarters except for 1988’s fourth quarter (fourth-quarter spending is normally higher than others because of holiday purchases).

1987 1st quarter: $5,405,157 2nd quarter: $5,976,161 3rd quarter: $5,879,312 4th quarter: $6,359,603 1988 1st quarter: $5,739,787 2nd quarter: $6,285,309 3rd quarter: $6,399,424 4th quarter: $6,984,181 1989 1st quarter: $6,199,433 2nd quarter: $6,827,877 Note: Amounts listed in thousands of dollars