Non-Alcoholic Beer Sales Grow: Miller Brewing Co....
From Times Staff and Wire Service Reports
Non-Alcoholic Beer Sales Grow: Miller Brewing Co. says sales of its new non-alcoholic brew, Sharp’s, are running twice as high as expected and that it has sold out in some parts of the country. Several company distributors across the nation--including one serving Long Beach--have depleted their inventory, says Miller spokesman Ron Richards, who declined to give specific sales figures. Miller has expanded production of Sharp’s, which was introduced nationally last December, from one to three breweries and is considering boosting production capacity even more. Since Sharp’s contains less than .5% alcohol by volume, the beverage is classified as a non-alcoholic brew under government regulations.
